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Research reports

Qualitative research on Sequana mix

This research reports on the results of a small qualitative study of reactions to the Sequanamix, which it is understood was run parallel to aquantitative study. This qualitative research was acontinuation of earlier work whichlooked at the target...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on Sequana mix. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-mix


Research reports

Summary results on qualitative research on product descriptions

The research was undertaken to evaluate consumerreactions to the proposed use of an alternative productdescriptions for a number of chocolate confectionerybrands. These will have to be used if possible costsaving ingredient changes are made to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Summary results on qualitative research on product descriptions. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/summary-results-on-qualitative-research-on-product-descriptions


Research papers

The embryonic consumer

Overall, the paper explores the extent to which consumers in Eastern Europe are similar to or different from consumers in the West, and presents some original data on consumer values which indicate that not only are values in Eastern Europe somewhat...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Carla Millar, Christine Restall
June 15, 1991
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Citation

Millar and Restall (1991a, June 15). The embryonic consumer. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-embryonic-consumer


Research reports

Qualitative research on names

The aim of this research was to investigate the viability of positioning the Taurus analgesic as a headache specific. The detailed areas of inquiry were: 1) Location of pains and the type of pain.2) Nature of headaches vis a vis other aches and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on names. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-names


Research reports

Qualitative research on the addition of vitamins to Horlicks

It is intended to add vitamins in order to promote Horlicks with vitamins in overseas markets. The objectives of the research reported here are to determine whether the added vitamin content should be used in promoting and advertising Horlicks in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on the addition of vitamins to Horlicks. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-addition-of-vitamins-to-horlicks


Research reports

Qualitative research on hairspray

J. Walter Thompson has produced six concepts to aid thedevelopment of a new premium hairspray for Elida Gibbs.The objectives of the research reported here were toexamine responses to these concepts in order to determinethe most significant elements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 11, 1973
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Citation

, C. (1973a, May 11). Qualitative research on hairspray. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-hairspray


Research reports

Qualitative research into Kelloggs Sultana brand positioning

Qualitative evidence has suggested that Sultana Bran isseen as an interesting, healthful and delightful breakfast cereal. However, the combination of a comparatively high-price per gram and a relatively small pack size could make the brand vulnerable...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into Kelloggs Sultana brand positioning. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-kelloggs-sultana-brand-positioning


Research reports

Qualitative research into Lotus Bathrooms

Lotus Bathrooms are considering the introduction offive completely new and unique bathroom suite colours inthe United Kingdom. Lotus Bathroomswished to test the five new colour variants.The objective of the research was: to evaluate in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms


Research papers

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964
Authors: John M. Caffyn, N. A. Brown
June 15, 1964
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Citation

Caffyn and Brown (1964a, June 15). The application of "psychological ironmongery" to commercial problems. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-application-of-psychological-ironmongery-to-commercial-problems