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Abstract:

This seminar revealed the gulf between the passionate non-verbalists who believe structured verbal response is inadequate to describe meaning (for them the Black Box, the Group Discussion, the indirect inference) and those who seem to believe that thoughts can be put into words and measured, and that the resultant words lead to ideas. So, though we would never have guessed it, we turn out to be not just market researchers, but two schools of philosophers.

Robin T. J. Tuck

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