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Research papers

The consumer and the policy-maker

The first study discussed was undertaken by Consumers' Association (CA) on behalf of the Environment and Consumer Protection Service of the EEC. This was essentially a small-scale methodological exercise, CA's brief being to recommend to the EEC a...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Michael Warren, David Yelding, Antony Keith
June 15, 1982
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Citation

Warren, Yelding and Keith (1982a, June 15). The consumer and the policy-maker. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-consumer-and-the-policy-maker


Research papers
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Citation

Worcester et al. (1980a, June 15). Journalistic developments in the use of opinion polls: Open discussion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion


Research papers

Advertising, promotion and medical detailing

The basic concept of the method consists in merging together all of a company’s data available on a sample of panel doctors. The data covers, first the drug and qualities prescribed by the panel, next the dates of the marketing actions performed...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Jean-Mathieu Paoli
June 15, 1980
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Citation

Paoli, J. (1980a, June 15). Advertising, promotion and medical detailing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-promotion-and-medical-detailing-


Research papers

Using panel data to evaluate the consequences of promotions

This paper discusses how Information Systems can support marketing decision making in the promotional area. We deal mainly with the use of Consumer Panel data, although reference is also made to the integration of other data sources - sales and store...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: David Zeitlin, Christopher J. Melbourne
June 15, 1980
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Citation

Zeitlin and Melbourne (1980a, June 15). Using panel data to evaluate the consequences of promotions . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-panel-data-to-evaluate-the-consequences-of-promotions-


Research papers

Journalistic developments in the use of opinion polls: Panel discussion

It's not know-how about opinion polls but pure journalistic knowledge of how to integrate opinion and attitudinal research in the journalistic formula.

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Bertil Torekull
June 15, 1980
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Citation

Torekull, . (1980a, June 15). Journalistic developments in the use of opinion polls: Panel discussion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-1947


Research papers

The use of marketing research in large French companies (French)

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974
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Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies-french-


Research papers

The use of marketing research in large French companies

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974
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Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies


Research papers

To a complete marketing information system

The information necessary for the marketing decision making is generally issued from many chronological and spatial independent systems. It is the case for SECODIP where we find several information systems consumer's panels, retailer panel,...

Catalogue: Seminar 1972: Panels
Author: Françoise Rostand
June 15, 1972
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Citation

Rostand, F. (1972a, June 15). To a complete marketing information system. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/to-a-complete-marketing-information-system


Research papers

Possibilities and problems of cumulated surveys

Conventional data analysis concentrates on individual surveys of not more than 2000 respondents. Hypotheses regarding small sub-groups of the population cannot be tested with these surveys. Special surveys with disproportionate samples or with a...

Catalogue: ESOMAR Congress 1968
Authors: Hans Dieter Klingemann, Franz Urban Pappi
June 15, 1968
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Citation

Klingemann and Pappi (1968a, June 15). Possibilities and problems of cumulated surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-and-problems-of-cumulated-surveys