Abstract:
It's not know-how about opinion polls but pure journalistic knowledge of how to integrate opinion and attitudinal research in the journalistic formula.
This could also be of interest:
Research Papers
Journalistic developments in the use of opinion polls: Panel discussion
Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Peter Kellner
 
June 15, 1980
Research Papers
The democracy of opinion polls
Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1980
