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Videos

The challenge of a global brand in unstable times (Spanish)

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019
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Citation

Porcari and Scolnic (2019a, April 08). The challenge of a global brand in unstable times (Spanish). ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/the-challenge-of-a-global-brand-in-unstable-times-spanish-


Videos

UMOJA

A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Gavin Holt, Paul Robert Thomas
January 11, 2017
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Citation

Holt and Thomas (2017a, January 11). UMOJA. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/umoja


Videos

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW
Authors: Adelina Vaca, Leticia Chárraga
June 15, 2016
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Citation

Vaca and Chárraga (2016a, June 15). The joy of research. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/the-joy-of-research


Videos

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations
Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Jain, Joshy and Shivakumar (2015a, June 15). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/leveraging-qualitative-for-indigenous-innovations


Videos

The social media world tour!

The Social Media World Tour will be a dizzying journey across the world’s digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground utilise social media networks. From the USA's...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Pavel Marceux
Company: Euromonitor International
June 15, 2014
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Citation

Marceux, P. (2014a, June 15). The social media world tour!. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/the-social-media-world-tour-


Videos

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton
June 15, 2013
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Citation

August, Vincent, Wagh-Koppar, McClure and Appelton (2013a, June 15). Making cross cultural qual work in a connected world. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/making-cross-cultural-qual-work-in-a-connected-world