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What you need to know about conducting research in the Middle East

As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more....

Catalogue: Webinars 2017
Author: Nader Kobeissi
Company: Toluna
November 7, 2017


Best practices for conducting international research

You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...

Catalogue: Webinars 2016
Authors: Rosie Ayoub, Michael Petri
June 15, 2016