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Sharma and Sarkar (1999a, June 15). The power of radio and the cult of TV. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-power-of-radio-and-the-cult-of-tv
Paskowitz and Bennett (1999a, June 15). A test of media effectiveness for Imperial Margarine. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/a-test-of-media-effectiveness-for-imperial-margarine
Ferris and Charlebois (1999a, June 15). Assessing radio advertising effectiveness. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/assessing-radio-advertising-effectiveness
Nadel and Mesquita (1999a, June 15). Subscriber loyalty measurement and management throughout Latin America. ANA - ESOMAR. Retrieved May 19, 2024, from
Moorthy and Tripathi (1998a, October 20). Using consumer panels in media research. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/using-consumer-panels-in-media-research
Solomon, D. (1998a, October 20). Does clutter degrade the media environment?. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/does-clutter-degrade-the-media-environment--5371
Garza, I. C. (1998a, October 20). Psychographic targets after an economic crisis. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/psychographic-targets-after-an-economic-crisis
Ephron, E. (1998a, October 20). The case of the near-sighted bombardier. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-case-of-the-near-sighted-bombardier
Neumann, T. (1998a, October 20). Media research at a TV station. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/media-research-at-a-tv-station