Resources Library by ANA

Response to magazine and television advertising

This paper picks up the value of media questions on a product survey, a point made earlier in this section. It is also an example of a data bank leading to generalisations. These include comments on the way the two main media work. But in addition to...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Alan Smith

June 15, 1980

Defining television quality through audience reaction measures

This paper will report on findings from an experimental study, commissioned by the Independent Television Commission (ITC), which explored a number of techniques for assessing audience satisfaction with television in terms of the perceived quality...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Barrie Gunter, John Clemens, Mallory Wober

June 15, 1992

Measuring television audience reactions by multivariate analysis techniques

This paper describes a comprehensive TV audience reaction service which has recently been initiated on a pilot basis for Independent Television in the U.K. The service as a whole has been designed as a flexible research instrument, capable of...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Ian R. Haldane

February 1, 1970

The systemic approach to publicity evaluation (Spanish)

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Marta Vaccarini, Ana Amuchastegui

September 1, 1992

Advertising pressure

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: S. Geiger, Otmar Ernst

June 15, 1971

Advertising pressure (German)

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: S. Geiger, Otmar Ernst

June 15, 1971

Some implications of a recent study of the comprehension of television programmes (French)

I should like first to mention a few provisional findings from some studies of the impact of particular television programmes on which I have been engaged in Oxford over the last four years, and then to consider their implications when it comes to...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Joseph Trenaman

June 15, 1959

Media research beyond the gap

There is a gap between the stimulus which an advertisement offers to the consumer and the response which it evokes; there is a gap between the medium as it is designed by its editorial staff and the medium as it is used by its audience; there is a...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Authors: Douglas Richardson, Tom Corlett

March 1, 1976

Powerfully passive

This is a study conducted by GfK China in co-operation with DARC and JSBC in China. The objective of the project is very straightforward- to understand whether the performance can engage the audience emotionally in a very positive way, and what kind...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Alice He, Ashok Sethi, Qun Ge

Company: GfK

June 15, 2015