Global advertising for children's products. Are you joking?

Date of publication: October 22, 1997


The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia. It was shown that the educational program has an influence on the responses that children give when their advertising memorization is measured. Depending on the culture, some kids are more likely to give richer responses when using verbal methods, while others present better performance when dealing with non-verbal ones.

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