Resources Library by ANA

Forms of radio listening in France

The advance in technology has been partially a consequence of the increase in radio programming. This accompanies and will continue to accompany the development of pre- programming of radio stations. Following a rationalisation of demand through...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Fabrice Carlier, Odile Le Moal

Company: Mediametrie

May 1, 1994

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Thomas Neumann

May 1, 1994

The program content dimensions of the technology-involved consumer

We undertook an extensive analysis of 1993 MRI Doublebase data to establish and define the factors which best describe the program content dimensions of the technology-involved consumer. This is a target group which we tend to refer to as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Craig T. Gugel

May 1, 1994

Phasing in a new rating methodology

In February 1992 Nielsen Media Research announced a change in the existing People Meter methodology: specialists (called People Meter Representatives, or PMRs) were to be added to the field force to provide intensified training in the use of the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Barry Cook

Company: Nielsen

May 1, 1994

Media moments

The present monograph on "media moments" objectively confirms that media contact depends in part on life-stvle. Preferred media moments with the press, television and radio are arranged differently according to the days of the week and how the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Hugues Chavenon, Michel Lejeune

May 1, 1994

Harmonization of television ratings

There are currently 21 peoplemeter panels operating in 18 countries in Europe. At a European industry level, a great deal of work has been done on the subject of harmonization of television research. The new comprehensive survey from EAAA was...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Kerry Jonas, Steve Wilcox

May 1, 1994

What kind of audience research will be required in future?

This paper begins with a very brief summary of new developments in the television medium and their effect on the likely stracture of the television market going into the next century from the perspective of the viewer and the advertising industry. We...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Robert Hulks, Gilles Santini

May 1, 1994

Radio and TV audiences in the 90's

Looking at the future, it is clear that it is truism to state that the electronic media of the 90s differs greatly from that of the 80s. Satellite technology, digital compression and the expanding cable network (particularly with fibre glass cable)...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Matthias Steinmann

May 1, 1994

Sometime

This paper presents a new approach to media strategy, based on the use of the "Temps Media" studies carried out by TMPR 1 on the basis of the CESP Time- Budget Multimedia Study. The guiding principle of our approach is that of basing the media...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Hélène Haering

May 1, 1994