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Research papers

Marketing in today's Ukraine

The paper reports and analyses findings on how Ukrainian companies of different types of ownership adopted marketing concepts and organized their marketing activity during the transitional period from a command society to a market economy....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Irina Akimova
September 1, 1996
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Citation

Akimova, I. (1996a, September 01). Marketing in today's Ukraine. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/marketing-in-today-s-ukraine