Marketing in today's Ukraine

Date of publication: September 1, 1996

Author: Irina Akimova


The paper reports and analyses findings on how Ukrainian companies of different types of ownership adopted marketing concepts and organized their marketing activity during the transitional period from a command society to a market economy. Constraints to the adoption of marketing are identified and the correlation between company performance and the degree of marketing adoption is investigated. The study is based on the information collected through the survey of Ukrainian enterprises and used for a cluster analysis.

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