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Research papers

Segmentation of doctors types

I shall try and start by illustrating some of the internal pressures among our marketing staff; which led to the decision to use data processing and the computer for analysis of basic information about the group of people who constitute our...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: D. C. Wren, Ian Jarvis
June 15, 1970

Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

At the beginning, perhaps a few general comments are in order. All of us recognise the end purpose of our efforts in the area of physician typology. It is to identify those segments of the physician population which contain our best customer...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: David Labson, David A. West
June 15, 1970