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Research papers

Understanding youth

Young consumers have always been a difficult audience to researchbecause first, they are difficult to reach using traditional researchmethods, and secondly, they are often not as expressive as adults incommunicating their opinions. This said, the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell
Company: Harris Interactive (Europe)
November 1, 2000
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Citation

Geraci, Silsbee, Fauth and Campbell (2000a, November 01). Understanding youth. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/understanding-youth


Research papers

Marketing financial services to the 'unbanked'

More than one in three adults in the United Kingdom, and a majority of working class men and women still have no current/cheque bank account, and while legislation is planned to enable the National Giro and Trustee Savings Banks to increase their...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 1, 1975
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Citation

Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-


Research papers

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Oliver Loch, Patricia Kidd
Company: Harris Interactive (Europe)
February 1, 2005
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Citation

Loch and Kidd (2005a, February 01). Building the corporate brand. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/building-the-corporate-brand


Research papers

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: Congress 2006: Foresight
Authors: Oliver Loch, Patricia Kidd
Company: Harris Interactive (Europe)
June 15, 2006
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Citation

Loch and Kidd (2006a, June 15). Building the corporate brand . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/building-the-corporate-brand-


Research papers

Car talk

Word of mouth is the hot topic in marketing these days. As reported by BrandWeek.com, spending on word of mouth marketing is projected to hit $1.3 billion (US$) in 2008. Interest in measuring and managing word of mouth communication about brands has...

Catalogue: Automotive 2008
Author: David G. Bakken
Company: Harris Interactive (Europe)
March 3, 2008
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Citation

Bakken, D. G. (2008a, March 03). Car talk. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/car-talk


Research papers

Factors affecting response rates in market research surveys

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Peter B. Hodgson
Company: Harris Interactive (Europe)
September 1, 1974
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Citation

Hodgson, P. B. (1974a, September 01). Factors affecting response rates in market research surveys . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/factors-affecting-response-rates-in-market-research-surveys-


Research papers

There are big bucks in issues public issues, corporate management and survey research

This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly,...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Humphrey Taylor
Company: Harris Interactive (Europe)
June 15, 1980
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Citation

Taylor, H. (1980a, June 15). There are big bucks in issues public issues, corporate management and survey research. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/there-are-big-bucks-in-issues-public-issues-corporate-management-and-survey-research


Research papers

Identifying sales potential and reasons for non-achievement

The rate of retail competition is going to increase more rapidly. The ease with which sales and share gains can be made will decrease rapidly. So the need is urgent to analyse potential more carefully, and to meet it. This requires a much deeper...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Jef Harris
Company: Harris Interactive (Europe)
June 4, 1986
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Citation

Harris, J. (1986a, June 04). Identifying sales potential and reasons for non-achievement. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/identifying-sales-potential-and-reasons-for-non-achievement


Research papers

A segmentation of online and offline shoppers

The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments. In addition, key driver analysis provided us with a...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Lori Iventosch-James, Katie Lamont, Kyle Karnes
Company: Harris Interactive (Europe)
September 23, 2001
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Citation

Iventosch-James, Lamont and Karnes (2001a, September 23). A segmentation of online and offline shoppers. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/a-segmentation-of-online-and-offline-shoppers