Back

Predicting the unpredictable

Date of publication: September 21, 2005

Catalogue: Congress 2005: Making A Difference

Company: Harris Interactive (Europe)

Authors: Roger A. Parker, David G. Bakken

Abstract:

Tipping points, viral marketing, the butterfly effect - Marketers today want to understand and take advantage of these 'emergent' phenomena. Outside of marketing research, innovative social and computer scientists have developed a new approach to understanding complex 'non-linear' phenomena. This approach is known as agent-based simulation.This presentation introduces agent-based models and explains the way they work, with examples of applications for marketing and marketing research.

Roger A. Parker

Author

This is a long description of some author details.

David G. Bakken

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Predicting advertising efficiency

Catalogue: Congress 2005: Making A Difference

Authors: Bruno Poyet, Olivier Koening

 

September 21, 2005

×

Citation

Poyet and Koening (2005a, September 21). Predicting advertising efficiency. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/predicting-advertising-efficiency


Research Papers

Predicting sales

Catalogue: Latin America 1991: Exchanging Experiences

Author: Jon Wilkinson

 

May 5, 1991

×

Citation

Wilkinson, J. (1991a, May 05). Predicting sales. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/predicting-sales


Videos

Predicting the future

Catalogue: Congress 2014: What Inspires?

Authors: Alexander Wheatley, Hubertus Hofkirchner, Jon Puleston

 

June 15, 2014

×

Citation

Wheatley, Hofkirchner and Puleston (2014a, June 15). Predicting the future. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/predicting-the-future


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Parker and Bakken (2005a, September 21). Predicting the unpredictable. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/predicting-the-future