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Videos

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary
Authors: Kishore Krishna, Michele Garner
November 7, 2017
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Citation

Krishna and Garner (2017a, November 07). Greater than the sum of its parts. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/greater-than-the-sum-of-its-parts


Videos

Insights association update

Speech from David Almy, CEO, Insights Association, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: David Almy
January 15, 2017
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Citation

Almy, D. (2017a, January 15). Insights association update. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/insights-association-update


Videos

(Wo)man VS. machine: From competition to collaboration

Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This session offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
January 11, 2017
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Citation

Bond, S. (2017a, January 11). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration-8935


Videos

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
June 15, 2013
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Citation

Dorsch, M. (2013a, June 15). Brief encounters. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brief-encounters