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Videos

Positive gender portrayal in advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018
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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising-


Videos

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
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Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/touch-and-go


Videos

Permission to launch

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018
Authors: Andy Gallagher, Babita Earle
Companies: ZappiStore, Kantar
September 23, 2018
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Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/permission-to-launch


Research papers

Performance: The "F word"

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
Company: Trendsity SRL
March 19, 2018
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Citation

Mociulsky, Alarcón and Tarzibachi (2018a, March 19). Performance: The "F word". ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/performance-the-f-word-


Research papers

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016
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Citation

Rayner, A. (2016a, May 19). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber-


Research papers

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
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Citation

Cape, P. (2015a, June 15). I speak therefore I am?. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/i-speak-therefore-i-am--8462


Magazines

Research World (March 2007)

Measuring advertising effectiveness to an increasing extent has become a part of evaluating the integrated communications mix. Apart from mass advertising, activities such as promotion, outdoor sponsoring, direct marketing and above all new media...

Catalogue: Research World 2007
Author: ESOMAR B.V.
March 1, 2007
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Citation

B.V., E. (2007a, March 01). Research World (March 2007). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/research-world-march-2007-


Magazines

Research World (May 2006)

The football World Cup this summer in Germany is, together with the preceding qualifying games, one ofthe largest competitions in the world. Its importance is enormous -it has a huge impact on productivity and media behaviour, as well as consumption,...

Catalogue: Research World 2006
Author: ESOMAR B.V.
May 1, 2006
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Citation

B.V., E. (2006a, May 01). Research World (May 2006). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/research-world-may-2006-


Magazines

Revue Française du Marketing (Novembre 2003)

Nos publications de l'année 2003, où deux numéros abordaient en profondeur lapublicité sous l' égide de Sylvère Piquet et de Jay Perlstein, et le marketing sensoriel sous celle de Jean-François Lemoine, se terminent parun...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2003
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Citation

, A. (2003a, November 01). Revue Française du Marketing (Novembre 2003). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-2003-