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Positive gender portrayal in advertising

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Diageo

Author: Andrew Geoghegan

Abstract:

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Andrew Geoghegan

Author

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Research Papers

Positive gender portrayal in advertising

Catalogue: Congress 2018

Author: Andrew Geoghegan

Company: Diageo

September 23, 2018

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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising--9389


Videos

Gender bias in brands and business

Catalogue: Asia Pacific 2017: Discoveries

Authors: Amy Fridlund, Nikki Feld

Company: KANTAR TNS Malaysia

December 4, 2017

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Citation

Fridlund and Feld (2017a, December 04). Gender bias in brands and business. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business-9205


Research Papers

Gender bias in brands and business

Catalogue: Asia Pacific 2017: Discoveries

Authors: Amy Fridlund, Nikki Feld

Company: KANTAR TNS Malaysia

May 9, 2017

×

Citation

Fridlund and Feld (2017a, May 09). Gender bias in brands and business. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business


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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business