Abstract:
Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.
Date of publication: September 23, 2018
Catalogue: Congress 2018
Company: Diageo
Author: Andrew Geoghegan
Abstract:
Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.
This is a long description of some author details.
Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising--9389
Fridlund and Feld (2017a, December 04). Gender bias in brands and business. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/gender-bias-in-brands-and-business-9205
Fridlund and Feld (2017a, May 09). Gender bias in brands and business. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/gender-bias-in-brands-and-business
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Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/gender-bias-in-brands-and-business