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Positive gender portrayal in advertising

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Diageo

Author: Andrew Geoghegan

Abstract:

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Andrew Geoghegan

Author

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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising-