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Research reports

Freezer foods and freezer centres

The Co-operative Movement operates a number of freezerfood centers throughout the U.K. stocking both Co-op labelproducts and national brands.A quality strategy has been adopted for Co-op label freezerfoods by the C.W.S. Provisions Group and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974
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Citation

, C. (1974a, August 10). Freezer foods and freezer centres . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/freezer-foods-and-freezer-centres-


Research papers

Opening of the seminar

These trends have led retailers to assume more of the marketing functions previously undertaken by manufacturers. Retailers are encouraging store rather than brand loyalty through promotional and media expenditure, through own label brands and...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Martin Simmons
April 1, 1974
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Citation

Simmons, M. (1974a, April 01). Opening of the seminar. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/opening-of-the-seminar


Research reports

Qualitative research on the needs of front-loader automatic owners

The general objectives of this research were to attemptto identify likely future needs of Front-Loader Automaticowners. To do this, the attitudes and behavior ofcurrent owners were studied with a view to assessing howneeds may change. This research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 15, 1973
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Citation

, C. (1973a, October 15). Qualitative research on the needs of front-loader automatic owners. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-needs-of-front-loader-automatic-owners


Research reports

Qualitative research on Stretch 'n' Seal commercial

The general objectives of this research were twofold:firstly to explore consumer reactions to the Stretch'N' Seal commercial, and secondly to elaborate consumerneeds from food wraps. The research was undertaken inorder to show what modifications...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 23, 1973
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Citation

, C. (1973a, August 23). Qualitative research on Stretch 'n' Seal commercial. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-stretch-n-seal-commercial


Research reports

Leisure and recreation in Merseyside

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in threeareas of Liverpool as background information for aproposal to build a pavilion recreation center in Knowsley.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1973
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Citation

, C. (1973a, May 02). Leisure and recreation in Merseyside. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/leisure-and-recreation-in-merseyside


Research papers

Data collection in research projects amongst the whole family

This paper deals with two case histories. The first is a study of the market (in Great Britain) for maps and was designed to measure details of the existing map population, the uses to which it is put and by whom. The second is a study of transport...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: John A. Samuels, P. L. Atkinson
June 15, 1972
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Citation

Samuels and Atkinson (1972a, June 15). Data collection in research projects amongst the whole family. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/data-collection-in-research-projects-amongst-the-whole-family


Research reports

Qualitative research on Silvikrin conditioning rinse

Beecham Products U.K. Ltd. is considering marketing a conditioner product under the Silvikrin label. The research was conducted in two stages. The objectives of the research reported here were in stage I:1. To discover the advantages and disadvantage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Qualitative research on Silvikrin conditioning rinse. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-conditioning-rinse


Research reports

Co-op and unity biscuits

The objectives of this research were to establish consumer needs in the biscuit market and to recommend general modifications to the co-op lines in product range terms and specifically in relation to packaging. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1970
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Citation

, C. (1970a, August 03). Co-op and unity biscuits. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/co-op-and-unity-biscuits


Research papers

Product planning and emerging market needs

Like, any living organism, a company must constantly adapts to its environment or wither. Assets have, therefore to be: continuously exploited and adapted in. the- context, of a changing market. In developing pew activities the first step...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Peter Ward
June 15, 1965
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Citation

Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/product-planning-and-emerging-market-needs