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Data collection in research projects amongst the whole family

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: John A. Samuels, P. L. Atkinson

Abstract:

This paper deals with two case histories. The first is a study of the market (in Great Britain) for maps and was designed to measure details of the existing map population, the uses to which it is put and by whom. The second is a study of transport demand in rural areas in Britain and set out to explore the current pattern of demand for passenger transport services, the means by which it is being met, the extent of real needs which are not currently met and the availability of alternatives.

John A. Samuels

Author

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P. L. Atkinson

Author

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Citation

Samuels and Atkinson (1972a, June 15). Data collection in research projects amongst the whole family. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data