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Research papers

Building an online rural panel in an offline market

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low Internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unreliable business; but we can't do without those...

Catalogue: Asia Pacific 2007
Authors: Sandra van Hellemond, Hubertien Koopman
March 12, 2007

Research papers

The effects of rural component on opinion polls

Past studies have attempted the effect of various factors on the accuracy of opinion polls. In the area of pre-election poll alone researchers have studied the effects of question order (Crespi and Morris, 1984), late trend in voter preference (Day...

Catalogue: Seminar 1986: Opinion Polls
Author: J. Rajaretnam
Company: IMRB International
June 15, 1986

Research papers

The impact of the new electronic media

This paper will trace the development of cable television in the U.S. from its early development for better TV reception in rural or remote areas, to the use of communication satellites to deliver programming across the entire country. We wiI I...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Barry M. Kaplan
Company: Bates CHI & Partners
June 15, 1986

Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966

Research papers

Country ways

The original intention of "Coisas da Roga" (Country days) was to have a better understanding of the relationship between rural people in the Brazilian state of Sao Paulo - "country folks", as- they call theirselves - and the big city consumer...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
June 15, 1985

Research papers

Using market research to shape a national health programme for India

This paper shows how a market research study in rural India designed essentially to develop communication for India's National Diarrhoea Management Programme, resulted in shaping the programme strategy. Diarrhoea is a major cause of child mortality...

Catalogue: ESOMAR Congress 1989
Authors: Ramesh Thadani, Hema Viswanathan, Rajiv Inamdar
Company: IMRB International
September 1, 1989

Research papers

The role of research in evaluating and improving public services

Local government is going through a period of considerable change in a number of European countries, including France and Britain, as the nature of central-local relations changes. While Britain is centralising power and decision-making, France is...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Denise Vaubrun, Brian Gosschalk
Company: Ipsos MRBI
September 1, 1992

Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English)

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966

Research papers

Advertising research in rural areas

In countries such as India, where about 70% of the people live in rural areas, the rural market holds a lot of marketing potential. There is a wide difference in the standard of living between urban and rural India. In order to launch products in the...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Author: B. Rajeswari
November 1, 1997