Back

The impact of the new electronic media

Date of publication: June 15, 1986

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Company: Bates CHI & Partners

Author: Barry M. Kaplan

Abstract:

This paper will trace the development of cable television in the U.S. from its early development for better TV reception in rural or remote areas, to the use of communication satellites to deliver programming across the entire country. We wiI I examine the dynamic growth of pay-TV and advertiser- supported cable, the fragmentation of TV audiences, and a major agency's (Ted Bates) approach to using this new medium.

Barry M. Kaplan

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The seductiveness and reality of new technologies for the next generation of electronic media

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Ronald S. Kolessar, Roberta M. McConochie

Company: Nielsen

May 1, 1994

×

Citation

Kolessar and McConochie (1994a, May 01). The seductiveness and reality of new technologies for the next generation of electronic media. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-seductiveness-and-reality-of-new-technologies-for-the-next-generation-of-electronic-media


Research Papers

New media

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Tony Twyman

 

June 15, 1984

×

Citation

Twyman, T. (1984a, June 15). New media. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/new-media


Research Papers

The impact and effect of new user-oriented computer facilities in media planning

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Robert Hulks

 

June 15, 1988

×

Citation

Hulks, R. (1988a, June 15). The impact and effect of new user-oriented computer facilities in media planning. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-impact-and-effect-of-new-user-oriented-computer-facilities-in-media-planning


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Kaplan, B. M. (1986a, June 15). The impact of the new electronic media. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-impact-and-effect-of-new-user-oriented-computer-facilities-in-media-planning