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Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved May 15, 2024, from
https://ana.esomar.org/documents/international-marketing-research-
Mohan, M. (1974a, September 01). Marketing research . ANA - ESOMAR. Retrieved May 15, 2024, from
https://ana.esomar.org/documents/marketing-research-
Drummond, D. W. (1974a, September 01). The package is the last message. ANA - ESOMAR. Retrieved May 15, 2024, from
https://ana.esomar.org/documents/the-package-is-the-last-message