The package is the last message

Date of publication: September 1, 1974


The package is the last message transmitted to the consumer before he makes his decision to buy or not to buy. But is the message always understood? Many things have changed in the last few years. Products, packaging techniques, the environment of the package. The consumer. Has the message-package followed? This is not certain. And how should packaging develop to keep up with the new changes which can already be foreseen?

Daniel W. Drummond


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