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Research papers

Taxis, vans and subways

This paper will present three case studies of experiments to conduct novel research techniques in alternative environments. The three approaches are:-Designing a taxi in which participants participate in an interview conducted by the...

Catalogue: Qualitative 2007
Authors: Roberto Holguin, Luis Arnal
November 12, 2007
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Citation

Holguin and Arnal (2007a, November 12). Taxis, vans and subways. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/taxis-vans-and-subways


Research papers

The non-existing frontier

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning...

Catalogue: Innovate 2006
Authors: Luis Arnal, José Tapia
Company: INSITUM
May 10, 2006
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Citation

Arnal and Tapia (2006a, May 10). The non-existing frontier. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-non-existing-frontier


Research papers

From consumer to decision-maker

The consumer research industry is focused on 'doing research', but not necessarily on 'transferring and disseminating' research outcomes inside organizations.Several variables affect how well research is assimilated inside organizations: Speed,...

Catalogue: Congress 2005: Making A Difference
Authors: Luis Arnal, Andres Gonzalez-Cuevas
September 21, 2005
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Citation

Arnal and Gonzalez-Cuevas (2005a, September 21). From consumer to decision-maker. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/from-consumer-to-decision-maker