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The non-existing frontier

Date of publication: May 10, 2006

Catalogue: Innovate 2006

Company: INSITUM

Authors: Luis Arnal, José Tapia

Abstract:

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning social networks can be used to diagnose failed innovation processes and as a solution to plan a more efficient and successful innovation strategy within organizations where MR plays a crucial role.

Luis Arnal

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José Tapia

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Arnal and Tapia (2006a, May 10). The non-existing frontier. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-last-frontier-of-asia