Resources Library by ANA

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Mia Bartonova, Jana Bérová

September 1, 1992

Marketing human resources in new Europe

This paper concentrates on the quintessential question of how to locate and motivate qualified management in "New Europe". New Europe is being defined as all countries of the former Eastern Bloc Nations. Hungary is used as a concrete example,...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Hedi Vecsei

June 15, 1993

Fast-developing markets in Estonia

The paper concentrates primarily on the development of the Estonian consumer market in 1992-1994, the first years of free market economy. The changes in the market are examined from the point of view of different indicators: objective ones, such as...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Triin Vihalemm

Company: KANTAR TNS Malaysia

April 1, 1995

What can the East learn from the West

The content of this paper is coming from purely empirical sources. The author has experienced the years of the transition as a market researcher coming from the academic field. This brand new situation opened up the world of West, with its developed...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Marta Hoffmann

June 15, 1993

The dangers in hidden assumptions

This paper discusses the assumptions implicit in much advertising used in Western European countries and how these are not always appropriate to what are often new markets in Central and Eastern Europe. In the same was as all Western European...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Mary Short

April 1, 1995

Development of the automobile industry in Eastern Europe

This research project focuses on the entry of western European auto makers into eastern European markets and economies. Its purpose is to examine evolving competitive circumstances in the manufacture and marketing of automobiles and to explore the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Cyril C. Ling

June 15, 1993

The challenges for agricultural market research in the united Germany

After the political and economic opening of Eastern Europe towards the West, many companies which wanted to become active in these new markets asked quite quickly for market data. If any qualitative or quantitative market data on farm structures,...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Karl-Georg Herbert

Company: Produkt + Markt GmbH & Co. KG

June 15, 1992

Consumer expectations in an emerging market

The historic changes in Central Europe have opened up new worlds and opportunities for its peoples. The paper's objective is to prove that it is possible to conduct research with both sensitivity and insight in an emerging economy - research which...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Piotr Kwiatkowski, Michel Olszewski

Company: KANTAR TNS Malaysia

September 1, 1992

The role of human resources in the transition of Slovenian economy

In this paper the role of human resources during the transition of the Slovenian economy is analysed in the following five sections. After a very short introduction, the second section discusses the supply aspect of the human resources, including the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Gabrijela Leskovar-Spacapan

June 15, 1993