Resources Library by ANA

Wearables: Putting the X-factor back into qualitative research

In 2013, ITV launched a brand new X-Factor app, creating a truly interactive, multi- screen experience by allowing audiences to be the ‘fifth judge’ and rate acts during the show.This groundbreaking media format required a truly innovative...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson

June 15, 2014

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?

Authors: Gitanjali Ghate, Sumeli Chatterjee, Shibani Nayak, Sushma Panchawati, Rahul Mullick

June 15, 2014

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?

Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard

Company: Added Value

June 15, 2014

Revolution or adaptation?

These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Neil Samson, Anupama Wagh-Koppar, Stuart Knapman, Luigi Toiati

June 15, 2014

Building relationships that matter

The raison d'être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives  this is a pre-condition to effective...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Grant Bird

Company: Hall & Partners

June 15, 2014

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Caroline Ji, Ruihong Tang

June 15, 2013

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big

Authors: Maria Domoslawska, Heather Dougherty

June 15, 2013