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What inspires the curious generation

Date of publication: June 15, 2014

Catalogue: Congress 2014: What Inspires?

Authors: Gitanjali Ghate, Sumeli Chatterjee, Shibani Nayak, Sushma Panchawati, Rahul Mullick

Abstract:

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also outlines how offering internal rewards versus simple incentives magnifies participants’ engagement levels.

Gitanjali Ghate

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Sumeli Chatterjee

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Shibani Nayak

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Sushma Panchawati

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Rahul Mullick

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What inspires the curious generation

Catalogue: Congress 2014: What Inspires?

Authors: Gitanjali Ghate, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Rahul Mullick

 

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Citation

Ghate, Nayak, Chatterjee, Panchawati and Mullick (2014a, September 10). What inspires the curious generation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-inspires-the-curious-generation-8357


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Ghate, Chatterjee, Nayak, Panchawati and Mullick (2014a, June 15). What inspires the curious generation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-inspires-entrepreneurship-in-research-