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Research reports

Qualitative research on project D.C.I

The general objectives of this research were to examine the feasibility of introducing a small tipped cigarette at 4/- into the Irish Market. In moredetail: 1) To explore responses to the idea of a 4/- cigarette.2) To establish the meaning of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on project D.C.I. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-d-c-i


Research reports

Dry Fly cream sherry concept/label research

This report sets out the main findings drawn from stages I and II of qualitative research on the 'Dry Fly' and 'Cream Sherry' concepts and a number of alternative label designs. Dry Fly Medium Sherry currently holds the 2% of the sherry market, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Dry Fly cream sherry concept/label research . ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/dry-fly-cream-sherry-concept-label-research-