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Experience in the introduction of new food products

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Werner Ziefle

Abstract:

The term new product is very complex and should therefore he explained: we understand it to mean on the one hand a completely new product which just did not exist before. It is difficult to find an example for this. We can speak of a new product when it is produced in a form which is technically different from the usual one and which brings advantages in use.

Werner Ziefle

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Research Papers

Retail introduction of new products

Catalogue: Seminar 1979: New Product Development

Author: Jerker Nilsson

 

October 1, 1979

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Citation

Nilsson, J. (1979a, October 01). Retail introduction of new products. ANA - ESOMAR. Retrieved December 21, 2024, from


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A consumer-oriented approach to the marketing of food products

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: Anke Audenaert, Jan-Benedict Steenkamp

 

February 1, 1996

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Emerging trends for health and functional food products in China

Catalogue: Asia Pacific 2004

Author: Peter Lee

Company: KANTAR TNS Malaysia

March 28, 2004

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Citation

Ziefle, W. (1965a, June 15). Experience in the introduction of new food products. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/emerging-trends-for-health-and-functional-food-products-in-china