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Research papers

From the Iliad to Odyssey

The market research profession has been consciously trying to evolve from a provider of data to a generator of insights and a consultant to management. The success of this transformation has been spotty and its pursuit may mask the need for more...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: C. Frederic John
Company: MasterCard
September 15, 2010
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Citation

John, C. (2010a, September 15). From the Iliad to Odyssey . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/from-the-iliad-to-odyssey-


Research reports

Global Market Research 2010

The 22nd annual industry study undertaken by ESOMAR in cooperation with KPMG Advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 13, 2010
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Citation

B.V., E. (2010a, September 13). Global Market Research 2010. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/global-market-research-2010


Magazines

Research World (July-August 2010)

In this issue we look towards the future and the new skills required in a fast-changing environment.

Catalogue: Research World 2010
Author: ESOMAR B.V.
August 15, 2010
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Citation

B.V., E. (2010a, August 15). Research World (July-August 2010). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/research-world-july-august-2010-


Research papers

Interviewing children and young people

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). Interviewing children and young people. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/interviewing-children-and-young-people


Research reports

How to commission research

This set of three Guidelines deals with issues that need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organizations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). How to commission research . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/how-to-commission-research-


Research reports

How to commission research (Russian)

This set of three Guidelines deals with issues which need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organisations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). How to commission research (Russian). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/how-to-commission-research-russian-


Magazines

Research World (March 2010)

This issue focuses on how clients are changing from in-house researchers to strategic consultants, and what this measn for research providers.

Catalogue: Research World 2010
Author: ESOMAR B.V.
March 15, 2010
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Citation

B.V., E. (2010a, March 15). Research World (March 2010). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/research-world-march-2010-


Magazines

Research World (February 2010)

This issue presents a 360 view of the market research industry – from the outside looking in.

Catalogue: Research World 2010
Author: ESOMAR B.V.
February 15, 2010
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Citation

B.V., E. (2010a, February 15). Research World (February 2010) . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/research-world-february-2010-


Magazines

Research World (January 2010)

Read about what the industry has learned from the recession and what 2010 holds for consumers, advertisers and researchers.

Catalogue: Research World 2010
Author: ESOMAR B.V.
January 15, 2010
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Citation

B.V., E. (2010a, January 15). Research World (January 2010). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/research-world-january-2010-