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Research papers

Is the image concept of critical importance in modern market research? (German)

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research? (German). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-german-


Research papers

Siting studies for consumer durable shops

The market background is first examined to give an indication of the competitive advantage that could follow the development of consumer durable shop siting studies. Next, the methodological factors which distinguish these studies from research into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: P. J. Gordon
August 1, 1967
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Citation

Gordon, P. J. (1967a, August 01). Siting studies for consumer durable shops. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/siting-studies-for-consumer-durable-shops


Research papers

The new housewife

The subject of this paper is a comprehensive study which attempted to provide a basis for better understanding of the new housewife, and in particular, the interpersonal and impersonal forces which influence her attitudes andr behaviour. A sample of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Timothy Joyce
August 1, 1967
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Citation

Joyce, T. (1967a, August 01). The new housewife. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-new-housewife


Research papers

The growth of the chemical industry's markets in Europe (French)

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe (French). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe-french-


Research papers

The growth of the chemical industry's markets in Europe

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe


Research papers

Reflections on the possibilities of image research in the area of tourism

Somewhere in the decision-making process, however, people will, each year, have to make a choice between a variety of offers that probably surpasses the range of choices presented to the consumer in any other field. How does he orientate himself and...

Catalogue: Seminar 1967: Travel and Tourism
Author: Hans Sittenfeld
June 15, 1967
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Citation

Sittenfeld, H. (1967a, June 15). Reflections on the possibilities of image research in the area of tourism . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/reflections-on-the-possibilities-of-image-research-in-the-area-of-tourism-


Research papers

The market considered as a system in equilibrium and analysis of the factors governing its condition

This report is an attempt to identify, from observations made, the factors which affect the level of a market and the relative position of each manufacturer in the market. The observations used were made with the help of a Consumer Panel, a sample of...

Catalogue: ESOMAR Congress 1966
Author: C. Solard
September 1, 1966
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Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition


Research papers

Voting behaviour

This paper describes an attempt to answer a different question, which can be simply expressed as ’How do electors decide how to vote?'. It is hoped that the work described below goes some way towards describing the attitude structure underlying...

Catalogue: ESOMAR Congress 1966
Authors: Crossley Thornton, John Clemens
September 1, 1966
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Citation

Thornton and Clemens (1966a, September 01). Voting behaviour. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/voting-behaviour


Research papers

The market considered as a system in equilibrium and analysis of the factors governing its condition (French)

This report is an attempt to identify, from observations made, the factors which affect the level of a market and the relative position of each manufacturer in the market. The observations used were made with the help of a Consumer Panel, a sample of...

Catalogue: ESOMAR Congress 1966
Author: C. Solard
September 1, 1966
×

Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition (French). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition-french-