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Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh
Company: Point-Blank International GmbH
June 15, 2013
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Citation

Vincent, Töllner and Müller-Veeh (2013a, June 15). Lessons from Don Quixote. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lessons-from-don-quixote