Lessons from Don Quixote

Date of publication: June 15, 2013


Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for international qual is advocated for in this presentation, while challenging the underlying assumption that the same approach everywhere will yield the same level of insight. We should learn the lessons of Don Quixote who to his detriment exported his own point of view (an outside-in approach); rather we should adopt the more pragmatic and clear-sighted approach of Sancho Panza to achieve far greater insight when working across borders.

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