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Advances in hybrid television audience measurement

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Catalogue: Seminar 2016: Media Return on Investment
Author: Caroline Brasseur
June 15, 2016
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Citation

Brasseur, C. (2016a, June 15). Advances in hybrid television audience measurement. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/advances-in-hybrid-television-audience-measurement