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Advances in hybrid television audience measurement

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Caroline Brasseur

Abstract:

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Caroline Brasseur

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Brasseur, C. (2016a, June 15). Advances in hybrid television audience measurement. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/advances-in-hybrid-television-audience-measurement