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Advances in hybrid television audience measurement

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Caroline Brasseur

Abstract:

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Caroline Brasseur

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Research Papers

Panel-centric hybrid measurement

Catalogue: WM3 2009: Change Is In The Air...

Author: Pasquale A. Pellegrini

Company: comScore ARS

May 7, 2009

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Citation

Pellegrini, P. A. (2009a, May 07). Panel-centric hybrid measurement. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/panel-centric-hybrid-measurement


Research Papers

The television audience examined

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Maura Clancey

 

May 1, 1994

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Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-television-audience-examined


Research Papers

Television audience measurement in Russia

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Elena Koneva, Vladimir Shchipkov

Company: Ipsos Comcon

June 15, 1996

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Citation

Koneva and Shchipkov (1996a, June 15). Television audience measurement in Russia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia


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Citation

Brasseur, C. (2016a, June 15). Advances in hybrid television audience measurement. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia