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Research papers

Scientific approach to survey development

It may be useful to open this article by asking what is the present-day state of the Art; where does marketing research stand today. Certainly, it is no longer in its infancy, and if the postwar period was one of somewhat troubled adolescence, the...

Catalogue: The European Marketing Research Review 1968
Author: John F. Meagher
August 1, 1968
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Citation

Meagher, J. F. (1968a, August 01). Scientific approach to survey development. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/scientific-approach-to-survey-development


Research papers

Presentation of industrial marketing research reports

I am writing this paper as an employee of a large manufacturing company with a fairly stable readership. Reports have gradually been moulded to the readership and the principles developed may not be universally applicable. I suggest, however, that...

Catalogue: The European Marketing Research Review 1968
Author: W. A. Westgate
August 1, 1968
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Citation

Westgate, W. A. (1968a, August 01). Presentation of industrial marketing research reports. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/presentation-of-industrial-marketing-research-reports


Research papers

Market research for suppliers

The intensive development of productive forces leads to permanent quantitative and qualitative changes in the market relations. In the sphere of tenders the changes occur not only in the dynamics of the development and of the selling conditions, but...

Catalogue: The European Marketing Research Review 1968
Author: Atanaskovic Srboljub
August 1, 1968
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Citation

Srboljub, A. (1968a, August 01). Market research for suppliers. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/market-research-for-suppliers