Resources Library by ANA

Is there still a place for foreign radios in Romania?

The last five years were, for Romania, a period of severe changes. As other countries placed in Central and Eastern Europe, Romania passes a period of transition from a communist regime towards a democratic one. Keeping in mind this context, the...

Catalogue: Radio Research Symposium 1995

Authors: Mircea Kivu, Mara-Ileana Galat

Company: IMAS International GmbH

July 1, 1995

Management of competitive information within a global company

Against the background of European integration and globalisation of the aerospace industry competitive intelligence receives new significance. More than ever before good knowledge of one’s competitors is essential if one wishes to succeed in...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Anke Sturtzel

March 1, 1999

Strategic planning across Europe

Western Europe, viewed from overseas, appears to be a homogenous group of countries linked in harmonious union. Nine countries are linked, politically and economically through the European Economic Community and a further six through E.F.T.A. - The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Roger Sargood, Malcom R. Mather

Company: Gallup International Association

June 15, 1983

Organising information for effective international industrial marketing management

The increasing pace of change in international business environment has led to growing competitive pressure, changing critical success factors, threats and risks. As these changes affect the marketing programme, marketing process and overall...

Catalogue: Conference 1991: International Marketing Research

Author: Milan Jurse

June 15, 1991

Globalization- Segmentation- Standardization

Simultaneously with the increase of international economic operations - as well capital- as product- transactions - there is a growing interest in different aspects of international marketing. In many fields however, the evolution of the...

Catalogue: Seminar 1976: International Market Research

Author: Walter Pintens

April 1, 1976

International research is different

This paper sustains the thesis that market research on an international basis is a very different type of operation from single-country research, and that it requires a fund of experience and a combination of skills that is different from that...

Catalogue: Seminar 1976: International Market Research

Author: Paul Howard Berent

April 1, 1976

Standard research products in industrial and professional markets

In recent years in the specialized sectors of B.V.A., I have been confronted with a complex problem common to diverse specific economic sectors. The major aim of the solutions sought was to provide advertisers responsible for advertising budgets very...

Catalogue: Seminar 1988: Business To Business Research

Author: Jean Pierre Ville

Company: BVA Group

June 15, 1988

Determining the price of a product in the pharmaceutical market

Price sensitivity (or elasticity) is an aspect which has always had to be faced as an integral part of pre-launch and post-launch research in the consumer fields. Now it has to be faced seriously in the pharmaceutical field. But can we just take the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Nigel J. Burrows, Graziella Dupasquier

June 1, 1994

Diagnostic evaluation

As media markets across Europe become more complex with new and different media channels available, there is an increasing onus on research to assess the performance of an advertisement in a particular medium as well as providing an understanding of...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Hilary Gaines, Wendy Rolls

Company: KANTAR TNS Malaysia

June 15, 1997