Abstract:
Papers included in this volume examine the impact of local culture both within European markets and further afield, in countries such as the Middle East and India. To what extent can a brand that is successful in one culture be transferred to another seemingly distant one?
This could also be of interest:
Research Papers
Business intelligence and competitive intelligence
Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Gustavo Mendez-Kuhn
 
March 1, 1999
Research Papers
Embedding market intelligence into key business processes
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Andrea Goldberg, Susan Toner
 
September 19, 2004
Research Papers
Business intelligence for top management
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Henri Lipmanowicz
 
February 27, 1985
