You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Data Quality.
ANA has found 89 results for you, in 143 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Measures of association and correlation

One of the most important uses of statistical analysis is to investigate the associations or relationships between different variables. Understanding these relationships is of importance to an investigator for several reasons: It helps in the...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Fatti
February 14, 1995

Research papers


The web provides researchers with a gold mine. Every click, response, page movement and delay can be logged and used for analysis. The amount of data that can be captured from web surveys is vast and comprehensive. This paper aims to explain the...

Catalogue: ESOMAR Net Effects 2001
Author: Andrew Jeavons
February 11, 2001

Research papers

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Robert J. Stegeman
May 1, 1981

Research papers

Keeping panel respondents fit and willing

In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on...

Catalogue: ESOMAR Congress 1989
Authors: Leo van Doorn, Theo Hess
Company: NIPO
September 1, 1989

Research papers

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Alan Yates, Peter Doe
May 1, 1994

Research papers

Towards a new view of evaluation

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed.An alternative framework for evaluating the quality...

Catalogue: WM3 2007
Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves
Company: Nielsen
June 3, 2007

Research papers

The Arab as researcher

In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Mary Goodyear
June 15, 1987

Research papers

Pricing research what should we actually remeasuring?

Pricing research should help companies to calculate the optimum price for each of their products, in order for companies to achieve their basic goal: Profitability. Pricing research however often fails to do this. Indeed, despite the large number of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Martine Leroy-Sharman, Ian Tinn
June 15, 1987

Research papers

ARF criteria for marketing and advertising research

These criteria are intended to provide helpful guidelines for planning and reporting market research studies and for assisting practitioners and users of market research to evaluate the quality, relevance, and utility of the information reported. The...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990