Abstract:

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in Coca-Cola's Global tracker across 90+ markets, since 2006. Coca-Cola tracks consumers' relationships and consumption of their brands and categories with local partners. However, managing multiple local partners while ensuring that they are following global protocol in questionnaire design and field implementation is not without difficulties. Many of the issues and problems that we traditionally help to solve are behind the scenes and hardly ever get talked about.