What "The Godfather" has to do with the Coca-Cola

Date of publication: June 15, 2017

Abstract:

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in Coca-Cola's Global tracker across 90+ markets, since 2006. Coca-Cola tracks consumers' relationships and consumption of their brands and categories with local partners. However, managing multiple local partners while ensuring that they are following global protocol in questionnaire design and field implementation is not without difficulties. Many of the issues and problems that we traditionally help to solve are behind the scenes and hardly ever get talked about.

Thomas Walker

Author

This is a long description of some author details.

Cecilia La Greca

Author

This is a long description of some author details.

Horst Feldhaeuser

Author

This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest