Abstract:
It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper! But recent research we conducted suggests that people posture as much on SM as they do in a traditional research interview, and confirms that small numbers of SM users generate most of the noise and that relying on robots to collect SM data can lead to superficial/misleading interpretations. So can we even apply SM-based research methods to B2B issues? And how does local business culture affect the way people engage with SM â is the business world more homogeneous than the consumer world when it comes to SM?
This could also be of interest:
Research Papers
The social media leap
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Gavin Klose, Karen Nelson-Field
 
October 21, 2010
Videos
The social media world tour!
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Pavel Marceux
Company: Euromonitor International
June 15, 2014
Videos
Social media research & B2B audiences
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
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