Resources Library by ANA

Consumer coping behavior during hard times

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s. Drawing on the analysis detailed in this report conclusions and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Eduardo L. Roberto

June 15, 1998

Behind consumer minds

The present research makes an analysis of the world’s situation at the end of the millennium - marked by decadence and determined by an overvalued emphasis placed on material things sinking mankind to an empty vacuum - and seeks the importance...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Isabel Arango

September 1, 1998

Trends and developments of the research industry

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: John Smurthwaite

Company: KANTAR TNS Malaysia

November 1, 2000

European agriculture in transition

The uncertainties facing European agriculture have rarely been greater. The combination of the Reform of the Common Agricultural Policy (CAP), the agricultural negotiations in the Uruguay Round of the General Agreement on Tariffs and Trade (GATT) and...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Allan Buckwell

June 15, 1992

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way

Authors: Kalyan Karmakar, Ipsita Ghosh

Company: Nielsen

September 21, 2009

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way

Authors: Peter Cooper, Simon Patterson

Company: QRi Consulting Ltd.

September 21, 2009

Responsible consumerism

The global economic recession which hit with such force in late 2008 poses significant challenges to those consumers who had begun to act more responsibly in their general consumption. Suddenly faced with uncertainty and financial insecurity, the...

Catalogue: Congress 2009: Leading The Way

Authors: Claire Rutherford, Alan Bowman

June 15, 2009

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big

Authors: Suzanne Hall, Chris Perry, Isabella Pereira

Company: Ipsos MRBI

September 26, 2013

Price sensitivity, does it increase during a recession?

In this paper, the authors describe a method which has been tested over many years. It offers a means for testing the sales effect of price decisions before the new price has been released on the market. Thus marketing companies can evaluate pricing...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1984