Abstract:
In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic programme has been helping our business to deliver growth even in turbulent times. Being close to consumers & shoppers has been the golden key to be sensitive and connected when delivering brand ideas into the market. And as a result, more than 100 new and refined ideas have been delivered with "The Thermometer" lenses.
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Videos
The thermometer (Spanish)
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
May 14, 2018
Research Papers
The ROI imperative
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Bart Moore, Dee Allsop
 
September 19, 2004
