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Magazines
Research World (June 2008)
Although it has become a cliche to say so, the advent of online research has changed the face of our industry and will continue to do so for years to come. Indeed, I believe that we are only at the very beginning of the innovation cycle that online...
Catalogue: Research World 2008
Author: ESOMAR B.V.
June 1, 2008
Research papers
The mobile brand experience
This presentation describes the pioneering work of conducting ad effectiveness research on the mobile web. By forcing a process that combines innovation, collaboration, leadership, and research rigor, a previously unavailable view on branding impact...
Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Kara Manatt, George Pappachen
June 1, 2008
Magazines
Research World (April 2008)
Much of innovation has been occasioned by the impact of the internet on our business, as we seek to come to terms not only with the power ofthe web itself but the amazing societal and generational changes that it has created. As social networking has...
Catalogue: Research World 2008
Author: ESOMAR B.V.
April 1, 2008
Research papers
Fast moving consumer and OTC products
Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...
Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen
Company: Nielsen
February 6, 2008
Research papers
Dancing with inspiration
The brand challenge is to be attractive enough to be noticed on the dance floor and then to invite, inspire and at best create a dynamic relationship where brand and consumer become dance partners.This presentation depicts how a consumer-connected...
Catalogue: Congress 2007: Excellence
Authors: Natascha Haehling von Lanzenauer, Elisabeth Vorwerk, Claudia Antoni
Company: Happy Thinking People
September 19, 2007
Research papers
Leadership
This presentation, based on a series of podcasts with leaders past and present, examines what it is that is generally defined as marking out a leader and how (if at all) the leaders that have shaped our industry conform to that definition.Using...
Catalogue: Congress 2007: Excellence
Author: Simon Chadwick
September 19, 2007
Research papers
Racing past the barriers
With the help of path breaking innovative research, TVS, a leading two-wheeler company in India, moved beyond the conventional path of functional, technical and design superiority to build a deeper connection with the consumer through the brand. Set...
Catalogue: Congress 2007: Excellence
Authors: Poonam V. Kumar, Prasad Narsimhan
Company: KANTAR TNS Malaysia
September 19, 2007
Research papers
