Abstract:

As the main goal of Dutch Television Audience Measurement, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV). In Holland, the rollout of PVRs as well as Video on demand services is strong. In response, a new measurement technique was recently introduced. The question became how to integrate new data with existing currency. Introducing time shift viewing in daily reporting has caused a major shift in thinking about viewing data, requiring decisions to be made concerning the channel identification, calculation and reporting rules.