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Research papers

Global strategies for Japanese products in major Asian and Western countries: International comparative survey

In this report, differences in how Japanese products are seen are studied based on an international comparative survey in light of the above problem, and 4 viewpoints are offered as an idea for the breakthrough of Japanese companies for...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Shungo Hiromura
June 15, 1990
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Citation

Hiromura, S. (1990a, June 15). Global strategies for Japanese products in major Asian and Western countries: International comparative survey. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/global-strategies-for-japanese-products-in-major-asian-and-western-countries-international-comparative-survey