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Research papers

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....

Catalogue: Global Qualitative 2017: Back to the future
Authors: Dogus Sipahioglu, Daniela Chiaravalle
November 22, 2017
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Citation

Sipahioglu and Chiaravalle (2017a, November 22). Generate insights on how to communicate a brand new product benefit in a consumer intuitive way. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/generate-insights-on-how-to-communicate-a-brand-new-product-benefit-in-a-consumer-intuitive-way


Research papers

Addressable TV advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this article is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks, Ewa Maslowska
November 13, 2017
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Citation

Malthouse, Franks and Maslowska (2017a, November 13). Addressable TV advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/addressable-tv-advertising


Videos
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Citation

Buder, F. (2017a, November 10). Market research from a client perspective. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-from-a-client-perspective


Videos

Thought leadership from WIN: A French polling case study

This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...

Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Guillaume Inigo, Richard Bordenave
Company: BVA Group
November 10, 2017
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Citation

Dumas et al. (2017a, November 10). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study-9163


Research papers

SUPERCRUNCH data design thinking

Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: David Kaufmann, Norbert Wirth
Company: GfK
November 10, 2017
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Citation

Kaufmann and Wirth (2017a, November 10). SUPERCRUNCH data design thinking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/supercrunch-data-design-thinking


Research papers

Helping introverts open up

This paper is divided into two parts; the first part (after defining the variables) explores the impact of introversion and extroversion on perceptions of self and life for the mentioned personalities; how they differ in their ways of looking at...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Arfa Syed, Tooba Kamil
Company: KANTAR TNS Malaysia
November 10, 2017
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Citation

Syed and Kamil (2017a, November 10). Helping introverts open up. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/helping-introverts-open-up


Research papers

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
November 8, 2017
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Citation

Davidson and Hall (2017a, November 08). Digital forensics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-forensics-9144


Research papers

Vegetables that rock

The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level. BFS, well- established company offering processed...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jeanne Carré, Emmanuelle Cousy
November 7, 2017
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Citation

Carré and Cousy (2017a, November 07). Vegetables that rock. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/vegetables-that-rock


Webinars

How does MRX marketing measure up?

New research amongst UK and US agencies and suppliers reveals the levels of marketing spend, and the key challenges faced by MRX marketers. Lucy Davison of Keen as Mustard Marketing guides you through the new study and what it means for your insight...

Catalogue: Webinars 2017
Author: Lucy Davison
November 7, 2017
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Citation

Davison, L. (2017a, November 07). How does MRX marketing measure up?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-does-mrx-marketing-measure-up-