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How does MRX marketing measure up?

Date of publication: November 7, 2017

Catalogue: Webinars 2017

Author: Lucy Davison

Abstract:

New research amongst UK and US agencies and suppliers reveals the levels of marketing spend, and the key challenges faced by MRX marketers. Lucy Davison of Keen as Mustard Marketing guides you through the new study and what it means for your insight marketing.

Lucy Davison

Author

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de Groot van Embden, W. (1976a, April 01). Does international marketing exist?. ANA - ESOMAR. Retrieved June 23, 2025, from


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Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt

 

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Davison, L. (2017a, November 07). How does MRX marketing measure up?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-